Before starting Modicare, he enrolled himself as a consultant with many direct selling companies abroad to understand their market and bring back learning from his experience, hence giving him a·first-mover advantage. Samir Kumaar Modi strongly believes that the only way to succeed in a developing nation like India is through economic independence. Following this belief, he launched India's first Direct Selling Company, Modicare, at the age of 25, with the vision of giving 'Freedom' to every Indian - Freedom to go beyond expectations, freedom to chase your dreams and freedom to empower the world around you.

Modicare has become one of the fastest growing Direct Selling companies in India with Samirness and Meraki as the cornerstones while following the guiding principles of Samir Kumaar Modi - "Soch Badlo, Khudko Badlo, Duniya Badlo" ("Change your thoughts, change your ways and the world around you will change too"). We believe that change begins with you and we help you change for the better.

Today, Modicare is one of the fastest growing direct selling companies in India and is a part of the US$ 1.5 billion Modi Enterprises. It has, and continues to change the lives of millions of Indians through the Modicare Freedom Movement.

Modi Enterprises

Understanding the contemporary consumer behavior and trends in the Indian cosmetic product offerings, Samir Kumaar Modi established Colorbar Cosmetics in 2004 to match steps with international brands. Today, it is the third largest cosmetics brand in the country, in an industry dominated by international giants. It was recently honored for breaking two Guinness World Records™ for having the most people to get their nails filed & varnished and the largest nail polish pattern mosaic respectively.

Another brainchild of Samir Kumaar Modi is the 24Seven Convenience Stores; India's first of its kind round-the-clock convenience retail chain, launched in 2005. It now has over 90 stores in Delhi-NCR and Chandigarh. In November 2018, he took over as President of the Confederation of Asia Pacific Chambers of Commerce and Industry (CACCI). He is also a member of the FICCI Executive Committee and serves as Director, Godfrey Phillips India Limited; Director, Indofil Industries Limited; Founder & Managing Director, Colorbar Cosmetics and Founder & President, 24Seven Convenience Stores.

Samir Kumaar Modi took the onus of continuing the philanthropic tradition of his family and set up the Modicare Foundation in 1996. The Foundation has done extensive work in the field of HIV/AIDS Awareness, gender related issues and works proactively for children's education.

In the leadership of Samir Kumaar Modi, Modicare is giving people the ability to take charge of their destiny and unlock their full potential. With more than 250+ products to cover all needs, we have opened doors to endless possibilities.